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Language: en
Pages: 274
Pages: 274
Type: BOOK - Published: 2004 - Publisher: CABI
Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their
Language: en
Pages: 296
Pages: 296
Type: BOOK - Published: 2002-08-12 - Publisher: CABI
offers methodological framework for answering key benchmarking questionsonly substantial work covering this topicworld-wide coverage and usageBenchmarking is a
Language: en
Pages: 173
Pages: 173
Type: BOOK - Published: 2013-10-14 - Publisher: Routledge
This pioneering book will familiarize you with benchmarking techniques that can be used to gauge and improve the performance of hospitality and tourism business
Language: en
Pages: 874
Pages: 874
Type: BOOK - Published: 2014-01-08 - Publisher: Springer Science & Business Media
The papers presented in this volume advance the state-of-the-art research on social media and Web 2.0, electronic tourism marketing, website development and eva
Language: en
Pages: 312
Pages: 312
Type: BOOK - Published: 2010-11-01 - Publisher: Routledge
Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination mark