A Dictionary of Business Research Methods

A Dictionary of Business Research Methods
Author :
Publisher : Oxford University Press
Total Pages : 188
Release :
ISBN-10 : 9780192518514
ISBN-13 : 0192518518
Rating : 4/5 (518 Downloads)

Book Synopsis A Dictionary of Business Research Methods by : John Duignan

Download or read book A Dictionary of Business Research Methods written by John Duignan and published by Oxford University Press. This book was released on 2016-02-18 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible new dictionary provides clear and authoritative definitions of terms, approaches, and techniques in the area of business research methods. It covers research philosophies including research design and qualitative and quantitative methods, types of data and data collection techniques, and organizing and reporting research finding. It is an invaluable resource for students, academics, and professionals learning about research methods as part of a business degree, and undertaking research in many fields including sociology, psychology, and marketing.


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