China’s cross-border e-commerce market was worth 8.8 trillion yuan transactions in 2018, with 25-34 year-olds as the largest user segment making up 48% of Chi

The continued advancement of globalization, increases in internet connectivity, compatibility of international payment systems, and adaptability of logistics an

This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable

Alibaba, JD.com, Tencent and a growing group of innovative brands, retailers and digital pioneers, fueled by the demands of the most spoiled consumers in the wo

How to win in the world's largest retail market. China is the largest e-commerce market in the world and the most digital of the major economies. At the same ti