This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfu

With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to

You always knew digital was going to change things, but you didn't realize how close to home it would hit. In every industry, digital competitors are taking adv

The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into

Disruptive Innovation and Digital Transformation: 21st Century New Growth Engines is for executive leadership, senior management, innovation catalysts, and digi