"This practical guide to becoming an influencer in your industry will explain what influence is and how it works. It will show you how to grow your following, b

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best pra

A detailed review of what businesses need to know about influencer strategies, social media and how digital communication works. Digital influencing is one of t

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success

Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands.