The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink th

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a

Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital t

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to main

Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition of Luxury Brand Managemen