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"This book offers an in-depth explanation of multimedia technologies within their many specific application areas as well as presenting developing trends for th
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Contemporary society resides in an age of ubiquitous technology. With the consistent creation and wide availability of multimedia content, it has become imperat
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In today’s interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artis
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Digital Literacy: Concepts, Methodologies, Tools and Applications presents a vital compendium of research detailing the latest case studies, architectures, fram
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies