Related Books

Digital Strategies for Powerful Corporate Communications
Language: en
Pages: 305
Authors: Paul A Argenti
Categories: Business & Economics
Type: BOOK - Published: 2009-04-19 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer
Unleashing the Power of Digital Signage
Language: en
Pages: 255
Authors: Keith Kelsen
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2012-11-12 - Publisher: CRC Press

DOWNLOAD EBOOK

Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each
Unleashing the Killer App
Language: en
Pages: 280
Authors: Larry Downes
Categories: Digital communications
Type: BOOK - Published: 1998 - Publisher: H B S Press

DOWNLOAD EBOOK

When technologies, products, and services converge in radical, creative new ways, a killer app emerges-a new application so powerful that it transforms industri
Machine, Platform, Crowd: Harnessing Our Digital Future
Language: en
Pages: 297
Authors: Andrew McAfee
Categories: Business & Economics
Type: BOOK - Published: 2017-06-27 - Publisher: W. W. Norton & Company

DOWNLOAD EBOOK

“A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limita
What's Your Digital Business Model?
Language: en
Pages: 167
Authors: Peter Weill
Categories: Business & Economics
Type: BOOK - Published: 2018-04-17 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management prac