This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guid

In the pharmaceutical industry, digital is still too often used as "another media" in a marketing campaign. The measure of performance is limited to the number

Emergence of Pharmaceutical Industry Growth with Industrial IoT Approach uses an innovative approach to explore how the Internet of Things (IoT) and big data ca

"This book provides broad research and applied coverage of subjects relating to the social impact of e-payment and blockchain in various industries and countrie