The only textbook built entirely around the guidelines in the 2018 "Commission for Public Relations Education" report, Discovering Public Relations introduces s

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace.

"Once upon a time, there was a young girl growing up in California who wanted to make a difference in the world. She had a vision of making an impact, especiall

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from e

From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived