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The book provides an in-depth understanding of various dimensions of scope of disruptive business innovation, to help readers understand the contributions and i
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With the ever-increasing pressure and rivalry in the global business environment, businesses must develop sustainable practices that set them apart from the com
Sustainable Development Goal Advancement Through Digital Innovation in the Service Sector
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In a world grappling with sustainability challenges, the service sector is crucial for both the global economy and achieving Sustainable Development Goals (SDGs
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"This book will examine the various digital technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), and Blockchain and their applicatio
Developing Relationships, Personalization, and Data Herald in Marketing 5.0
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Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between ol