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Driving Customer Appeal Through the Use of Emotional Branding
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Pages: 385
Authors: Garg, Ruchi
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Type: BOOK - Published: 2017-09-13 - Publisher: IGI Global

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The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organiza
Brand Culture and Identity
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Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications
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The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. Th
Blackwell's Five-Minute Veterinary Practice Management Consult
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Provides a quick veterinary reference to all things practice management related, with fast access to pertinent details on human resources, financial management,
Handbook of Research on Applied AI for International Business and Marketing Applications
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Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and prob