Driving Demand

Driving Demand
Author :
Publisher : Springer
Total Pages : 266
Release :
ISBN-10 : 9781137526809
ISBN-13 : 1137526807
Rating : 4/5 (807 Downloads)

Book Synopsis Driving Demand by : Carlos Hidalgo

Download or read book Driving Demand written by Carlos Hidalgo and published by Springer. This book was released on 2015-11-16 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.


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