Must-reading for every manager, entrepreneur, corporate executive, and anyone looking to increase customer satisfaction, boost employee engagement, and signific

A practical, story-driven book on the importance of building and inspiring loyalty among employees, customers, clients, and vendors, based on the lessons learne

Researchers across disciplines have been studying the psychology of fans for decades. Seeking to better understand fan behavior and the various factors motivati

The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organiza

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their pr