Global Marketing Management
| Author | : Masaaki (Mike) Kotabe |
| Publisher | : Wiley |
| Total Pages | : 756 |
| Release | : 1998-01-23 |
| ISBN-10 | : 0471592889 |
| ISBN-13 | : 9780471592884 |
| Rating | : 4/5 (884 Downloads) |
Book Synopsis Global Marketing Management by : Masaaki (Mike) Kotabe
Download or read book Global Marketing Management written by Masaaki (Mike) Kotabe and published by Wiley. This book was released on 1998-01-23 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emphasising the multilateral (global) nature of marketing, this book aims to provide the marketeer with a better understanding of how the various functional areas interface with marketing.
