This publication studies methods for creating flexible looks for public and cultural institutions. The conventional logos traditionally used by companies are th

How to produce brand identities that are alive, with the ability to morph into new versions based on outside influences.

The 7th Bandung Creative Movement conference presented the theme "Dynamics of Industrial Revolution 4.0" which discussed how the digital world and connectivity

The Millennium Dome, Braveheart and Rolls Royce cars. How do cultural icons reproduce and transform a sense of national identity? How does national identity var

This edited volume offers a series of state-of-the-art conceptual papers and empirical research studies which consider how contextual factors at multiple levels