Consider Africa—not with pre-established mindsets, unexamined assumptions, and bland generalizations—but for what Africa actually is: a setting in which mar

This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management

This open access book utilizes new data to thoroughly analyze the main factors currently shaping the African housing market. Some of these factors include the s

Although the world's poorest inhabited continent, Africa has recently shown signs of being a source of economic growth in the coming decades, with increased for

As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer con