E-Commerce Platforms: Bridging Marketing and IT for Online Success

Download or read book E-Commerce Platforms: Bridging Marketing and IT for Online Success written by Dr. Swati Mishra, Pratishtha Mathur and published by OrangeBooks Publication. This book was released on 2024-10-30 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Commerce Platforms: Bridging Marketing and IT for Online Success explores the dynamic relationship between technology and marketing in the rapidly evolving world of online commerce. This book provides a comprehensive guide to understanding e-commerce platforms, their technical infrastructure, and how businesses can strategically integrate marketing to drive growth. Covering topics such as platform selection, customization, digital marketing strategies, and customer experience optimization, it helps professionals navigate the complex e-commerce landscape. With practical insights for both marketers and IT professionals, this book serves as a valuable resource for achieving online business success.