Are you about to begin your dissertation or a research project, but don’t know what topic to choose?Are you unsure of what research methods to use and how the

Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce. The main focus is on the Ind

Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The autho

This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project

An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives