Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing! "Tellis has done a remarkable job. He has brough

As the media landscape has evolved over the past few years, especially with the emergence of interactive and social media, the philosophy of advertising is sign

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advert