The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an impo

This new edition reflects the changing practices and priorities including: new regulations and guidelines; updates of broadcast programming; and a vision of wha

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an impo

In this revision, Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management technique