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Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, inclu

How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your

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The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and incr