Essentials of Marketing

Essentials of Marketing
Author :
Publisher : Pearson UK
Total Pages : 503
Release :
ISBN-10 : 9781292298801
ISBN-13 : 1292298804
Rating : 4/5 (804 Downloads)
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Book Synopsis Essentials of Marketing by : Jim Blythe

Download or read book Essentials of Marketing written by Jim Blythe and published by Pearson UK. This book was released on 2019 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.


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