Essentials of Marketing Management
| Author | : Geoffrey Lancaster |
| Publisher | : Routledge |
| Total Pages | : 551 |
| Release | : 2010-10 |
| ISBN-10 | : 9781136939655 |
| ISBN-13 | : 1136939652 |
| Rating | : 4/5 (652 Downloads) |
Book Synopsis Essentials of Marketing Management by : Geoffrey Lancaster
Download or read book Essentials of Marketing Management written by Geoffrey Lancaster and published by Routledge. This book was released on 2010-10 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. This title covers such topics as: consumer and organizational buyer behaviour; product and innovation strategies; direct marketing; and, e-marketing.
