Essentials of Pharmaceutical Sales Management

Download or read book Essentials of Pharmaceutical Sales Management written by Vivek Mehrotra and published by Cambridge India. This book was released on 2007-05 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: . What is my role as a Pharmaceutical Field Manager? . How do I keep my MRs motivated? . How do I plan and provide on-the-job training? . How do I keep the customers happy? . How do I achieve my target? Are these some of the questions that worry you while working in an extremely competitive pharmaceutical market? Essentials of Pharmaceutical Sales Management attempts to answer these and many more related questions. Key topics discussed: . Joint fieldwork and on-the-job training . Management of key/difficult customers . Performance appraisal and counselling . Organising successful meetings and symposia . Interfacing with marketing department