There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the ap

This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing appr

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It bring

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways th

For organisations and management the role of business ethics is of key importance, but to what extent business ethics are actually new or fashionable or univers