Evaluating Public Relations
Author | : Tom Watson |
Publisher | : Kogan Page Publishers |
Total Pages | : 256 |
Release | : 2007 |
ISBN-10 | : 9780749449797 |
ISBN-13 | : 0749449799 |
Rating | : 4/5 (799 Downloads) |
Book Synopsis Evaluating Public Relations by : Tom Watson
Download or read book Evaluating Public Relations written by Tom Watson and published by Kogan Page Publishers. This book was released on 2007 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.