Event Impact Assessment is the first text to develop professionalism for IA and evaluation in these applied management fields. It positions impact assessment wi

Events are increasingly used instrumentally to achieve goals of society such as cultural development, destination branding or economic development. Event impact

Dealing with event management in developing countries, specifically South Africa, this textbook confronts the specific challenges of creating well-run events in

This is the first textbook and reference work on evaluation intended for event management andevent tourism. Drawing upon generic evaluation theory and methods,