State-of-the-art methods for finding, securing, and retaining the best corporate sponsors The authoritative guide to creating and closing deals with irresistibl

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gaine

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Although there is significant research on large events that take place within athletics, small-scale events are largely ignored, in part due to the lack of pres