Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the d

Have you ever been tempted by a credit card company giving away free blankets or t-shirts at a football game in exchange for a credit card application? Have you

A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event prof

Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to