This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertisin

This handbook maps the media economy in its entirety against the background of the advancing digitalization of communication, media production, media distributi

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and pr

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by

Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variou