Next Now

Download or read book Next Now written by Marian Salzman and published by St. Martin's Press. This book was released on 2015-06-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.