Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book

This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process

This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketi

The Japanese fashion designer Rei Kawakubo of Comme des Garçons is undoubtedly one of the world's major fashion designers. In 2017 she was the second living de