Focus Groups
| Author | : Joe Langford |
| Publisher | : CRC Press |
| Total Pages | : 237 |
| Release | : 2002-11-14 |
| ISBN-10 | : 9780203302743 |
| ISBN-13 | : 0203302745 |
| Rating | : 4/5 (745 Downloads) |
Book Synopsis Focus Groups by : Joe Langford
Download or read book Focus Groups written by Joe Langford and published by CRC Press. This book was released on 2002-11-14 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for
