Product development, from refining an established product range to developing completely new products, is the lifeblood of the food industry. It is, however, a

Today's rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must

About the Second Edition:" a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new produc

According to an August 2009 report from PricewaterhouseCoopers, the United States market for functional foods in 2007 was US$ 27 billion. Forecasts of growth ra

In food product development, as in all new product development, time is money. This is the first book that describes and explains food development from the poin