The Fundamentals of Advertising

The Fundamentals of Advertising
Author :
Publisher : Elsevier
Total Pages : 409
Release :
ISBN-10 : 0750615621
ISBN-13 : 9780750615624
Rating : 4/5 (624 Downloads)
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Book Synopsis The Fundamentals of Advertising by : John Wilmshurst

Download or read book The Fundamentals of Advertising written by John Wilmshurst and published by Elsevier. This book was released on 1999 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists.


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