Fundamentals of Marketing

Fundamentals of Marketing
Author :
Publisher : Oxford University Press, USA
Total Pages : 404
Release :
ISBN-10 : 9780198829256
ISBN-13 : 0198829256
Rating : 4/5 (256 Downloads)

Book Synopsis Fundamentals of Marketing by : Paul Baines

Download or read book Fundamentals of Marketing written by Paul Baines and published by Oxford University Press, USA. This book was released on 2020-12-29 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.


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