Related Books

Game-Based Marketing
Language: en
Pages: 240
Authors: Gabe Zichermann
Categories: Business & Economics
Type: BOOK - Published: 2010-03-29 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innov
Press Start
Language: en
Pages: 289
Authors: Daniel Griffin
Categories: Business & Economics
Type: BOOK - Published: 2019-11-28 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

Shortlisted for the 2020 Business Book Awards Do you know someone obsessed with a mobile game like Candy Crush? Have you ever felt a rush when you completed a t
Gamification by Design
Language: en
Pages: 211
Authors: Gabe Zichermann
Categories: Computers
Type: BOOK - Published: 2011-08 - Publisher: "O'Reilly Media, Inc."

DOWNLOAD EBOOK

Provides the design strategi and tactics to integrates game mechanics into any kind of consumer-facing website og mobile app
Innovation and Marketing in the Video Game Industry
Language: en
Pages: 288
Authors: Mr David Wesley
Categories: Business & Economics
Type: BOOK - Published: 2012-08-28 - Publisher: Gower Publishing, Ltd.

DOWNLOAD EBOOK

Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influe
Gamification Marketing For Dummies
Language: en
Pages: 304
Authors: Zarrar Chishti
Categories: Business & Economics
Type: BOOK - Published: 2020-10-06 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Grow your customer base with games! Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamifica