Gender After Gender in Consumer Culture provides an updated discussion of how gender cuts across consumer culture, in light of increasing gender fragmentation a

This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of

In this consumer culture studies anthology, 23 reprinted essays (1934-98) consider both the empowering and disempowering elements of consumerism. In her introdu

There is a growing knowledge base in understanding the differences and similarities between women and men, as well as the diversities among women and sexualitie

Using an interdisciplinary approach, this book traces the expansion of commodity culture and a mass consumer orientated market, and explores the wider social an