Gender Issues and Consumer Behavior

Gender Issues and Consumer Behavior
Author :
Publisher : SAGE Publications, Incorporated
Total Pages : 252
Release :
ISBN-10 : UOM:39076001466338
ISBN-13 :
Rating : 4/5 ( Downloads)
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Book Synopsis Gender Issues and Consumer Behavior by : Janeen Arnold Costa

Download or read book Gender Issues and Consumer Behavior written by Janeen Arnold Costa and published by SAGE Publications, Incorporated. This book was released on 1994-08-15 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the influence of gender on consumer behavior


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Why, how and to what extent does gender influence consumer behaviour? Beginning with a general introduction to gender and consumer behaviour, this volume addres