Your journey of starting and running a successful business in the digital age starts with your knowledge and understanding of business, finances, marketing, and

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Are you feeling frustrated and disappointed in your life, and believe that there has to be more to it than what you are experiencing right now? Have you been qu

Create the personalized and compelling experiences that today's customers expect by harnessing AI and digital technologies to create smart connected products, w

This book examines the massive changes currently taking place in the business world and commonly known under the label “digitalization.” In addition, it des