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Language: en
Pages: 332
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Type: BOOK - Published: 2007-11-02 - Publisher: McGraw Hill Professional
Does your management strategy protect your brand? Who will be the new global business leaders? Those who understand that managing brand and product integrity is
Language: en
Pages: 0
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Type: BOOK - Published: 2000 - Publisher: Tata McGraw-Hill Education
Global Brand Integrity Management presents a blueprint for protecting the core revenue-related assets of your company-brand, product, and information-in the glo
Language: en
Pages: 329
Pages: 329
Type: BOOK - Published: 2019-11-03 - Publisher: Kogan Page Publishers
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount o
Language: en
Pages: 121
Pages: 121
Type: BOOK - Published: 2007 - Publisher: Brand Integrity
Language: en
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Type: BOOK - Published: 2013-11-08 - Publisher: John Wiley & Sons
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews tradition