Global Developments in Nation Branding and Promotion
| Author | : Andreas Masouras |
| Publisher | : Information Science Reference |
| Total Pages | : 0 |
| Release | : 2023 |
| ISBN-10 | : 1668459027 |
| ISBN-13 | : 9781668459027 |
| Rating | : 4/5 (027 Downloads) |
Book Synopsis Global Developments in Nation Branding and Promotion by : Andreas Masouras
Download or read book Global Developments in Nation Branding and Promotion written by Andreas Masouras and published by Information Science Reference. This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents the functionality of Nation Branding in benefiting the positioning and identity promotion of nations, demonstrating how Nation Branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country"--
