Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and t

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studie

'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most

Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing