Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, n

Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within

Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism resear

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeh

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a