Emphasising the essential techniques of business best practices, this title offers thorough analysis and discussions on concepts such as environmental analysis,

Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Gl

International business is undergoing continuous transformation as multinational firms and comparative management evolve in the changing global economy. To succe

This second edition embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalization on b

Thoroughly revised and updated, this fourth edition of Lasserre's popular core textbook is a user-friendly introduction to planning and making decisions for bus