The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them curr

Goods are imbued with meanings and uses by their producers. When they are exported, they can act as a means of communication or domination. However, there is no

This book explores the extent to which globalisation and commercialisation relate to current and emerging health policies. It also looks at the implications for

Food has a special significance in the expanding field of global history. Food markets were the first to become globally integrated, linking distant cultures of

The huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution.These large and globally sophisticated retail