Good Is the New Cool
| Author | : Afdhel Aziz |
| Publisher | : Simon and Schuster |
| Total Pages | : 304 |
| Release | : 2016-10-25 |
| ISBN-10 | : 9781682450468 |
| ISBN-13 | : 1682450465 |
| Rating | : 4/5 (465 Downloads) |
Book Synopsis Good Is the New Cool by : Afdhel Aziz
Download or read book Good Is the New Cool written by Afdhel Aziz and published by Simon and Schuster. This book was released on 2016-10-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overwhelmingly, surveys and statistics show that millennials value products from companies with morally justifiable ambitions far more than wasteful or seemingly amoral competitors; as their influence on the marketplace grows, companies must adapt. Good Is the New Cool examines this blossoming brand philosophy and profiles its current supporters. It exposes a compelling new path for potential start-ups or small businesses while reaffirming an essential need for generosity.
