Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager.

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analyti

Get a complete view of your customers and make your marketing analysis more meaningful How well do you really know your customers? Find out with the help of exp

Want to improve online sales? Want to stop the customer drop-off in your sales funnel? Some companies have a 95 percent drop-off in the final steps of the sales