The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals

With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environment

Learn how to compete in international markets! The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former co

Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration of perspectives as an essen

Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses! From the editor: Europe is not a homogenous mass